Namaste IKEA!


Picture Credit- @IKEASverige/ Twitter

Hey IKEA,

Warm welcome to this lovely chaos we call India!

August 2018 happens to be a great month to launch your first store. We celebrate 71 years of independence next week. Seeing the humongous crowds that turned up for your inaugural day I did half-heartedly expect Gandhiji to resurrect who to me was indeed the original founder of the DIY (Do It Yourself) movement with his spinning wheel.

However, I do strongly suspect, that many Hyderabad folks thronged in just to have the biryani served in your restaurant to verify if it can match up to their trusted overhyped national disappointment also known as ‘Paradise Biryani’.

Not so long ago when our economy was not liberalized, foreign made goods had an enigma of their own and one had to depend on either smugglers or NRI relatives who doubled up as smugglers. Both categories enjoying high social status.